ADC-II Business Communication and Report Writing Syllabus – ADC IUB Syllabus

Week

Topic

Detail

1

Why
Good Business Writing Matters.

       
i.           
Students
will learn about the key benefits of communication for business.

     ii.           
They
will also learn different strategies to increase business effectiveness.

   iii.           
Identifying
key communication problems and the ways to improve them will be a part of
this week’s learning.

2

Supporting Business
Objectives

i.                  
The
students will learn to enhance the benefits to the writer

ii.                
Highlighting
business objectives will help to enhance the professional image

iii.             
Effective
writing will help improving career choice

3

The
Business Writing
Process

       
i.           
Students
will learn to break writing down into a clear process

     ii.           
Students
will learn scheduling tasks for completion

4

Planning for Your Audience

       i.           
Students
will learn to adapt their messages to audience needs.

    
ii.           
Students
will learn to contextualize their writing according to the requirement.

    iii.           
Students
will learn strategies to eliminate barriers between sender and receiver.

5

Leveraging different
communication styles

       
i.
Learners will learn to decipher clues to style preferences

       
ii. They will also learn to respond
and relate well to their readers

6

Structuring
Your Documents

      
i.           
Learners
will identify the macrostructure of business documents

     ii.           
They
will handle the business document paradox

   iii.           
They
will also learn to classify different types of business documents

7

Developing the micro
structure template

       
i. Students will learn to recognize
key topics

       
ii. They will learn to structure
raw material

   iii. They will also
learn to organize information to highlight gaps

8

Writing Reports that
Address Business Problems

i.                  
Recognizing
the business impact

       
ii.  Defining the criteria for a quality business document

       
iii. Identifying the business
impact of the problem

       
iv. Demonstrating the value of
confronting the situation

9

Recommending solutions

i.       
Conducting
effective research

ii.    
Applying
decision-making criteria

iii.  
Tying
your recommendation to the organization’s mission

10

Highlighting
Benefits to Your Readers

i.                  
Facilitating
your readers’ understanding

ii.    
Managing
paragraphs using topic sentences

iii.  
Incorporating
your readers’ words

iv.  
Avoiding
synonyms

11

Ordering
your information

       
i.           
Writing
effective headings

     ii.           
Reducing
inferential load

   iii.           
–Structuring sentences to
signal benefits

12

Writing to Persuade Your
Readers

i.                  
Honing
your writing to improve persuasiveness

       
  ii. Tying your writing to the decision-making process

       
  iii. Making credible claims

       
  iv. Avoiding oversimplification

       
  v. Influencing your audience to value your ideas

       
vi. Creating an effective
Executive Summary

13

Presenting information

       
i.
Improving bulleted lists by showing words in tables

       
ii. Highlighting alternatives
to aid rapid decision-making

       
iii. Prioritizing business
solutions

       
iv
Countering opposition

14

Saying What You Mean in
E-mail

1.    
Writing
clearly

       
                    –Prioritizing your subject

       
                    –Optimizing word choice

       
                    –Differentiating between active vs. passive voice

       
                    –Eliminating pronouns and modifiers

2.    
Writing
concisely

       
                    –Choosing a style appropriate for the audience and context

       
                    –Revising to heighten the impact

3.    
A
professional approach to e-mail

       
                    –Respecting readers’ time, interest, and ability to focus

       
                    –Extinguishing flame wars

–Crafting relevant subject
lines

15

Revision
of Key Concepts

16

Quizzes
and Test Assignment

Primary Recommended Book

• Effective Business Communication By Murphy 2007
• Interpersonal
  Skills and Organizations  By
  Suzanne

Additional Books

1. Business Communication Books
2. HEC Commerce and Business Journals
3. International Journals for the
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